Philippa Stevenson column: Cracking the code for city branding (mention)

Source: http://www.nzherald.co.nz/index.cfm?c_id=466&ObjectID=10337887

28 July 05 
By PHILIPA STEVENSON

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So far, the worst that has befallen the billboards has been vandalism and even that has, in a sense, been complimentary. It seems the vandals are particularly partial to the words "rocky horror" that feature on a dramatic depiction of one of the city's latest artworks, the Riff Raff statue. They have been cut from the pictures, which are made of a material that is stretched over a hardwood backing.

The material means the pictures can be produced easily and re-used but has the disadvantage of being vulnerable to deliberate attack. Burton worries about costly damage and hopes the frequency of the attacks won't spell the end of the initiative.

Me too.

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