Riff Raff Public Arts Trust

Riff Raff Public Arts Trust

Pop-up cards promote statue

Pop-up RiffRaff

VIRAL AND POSTAL: Riff Raff statue initiator and driver Mark Servian with the new pop-up postcard.  PICTURE: Shane Morton

Source: Hamilton Press print edition

8 June 2011

BY Geoff Lewis

AN internationally popular website and more than 2000 Facebook friends of Hamilton's Riff Raff statue have been augmented by a free pop-up postcard.

The postcard is the brainchild of Mark Servian, whose efforts nearly 10 years ago led to the creation of the statue itself.

Five thousand postcards have been distributed to cafes and shops around Hamilton's south end entertainment precinct, Mark One Comics and Games and Auteur House.

Mr Servian said the card was effectively "a real-world promotion for an on-line presence" which has attracted thousands of locals and individuals overseas, helped by a nearby street security camera which streams real-time images of the statue and its environs.

The postcards took a year to develop and are designed to work as a real postcard. The cards were sponsored by the Brian Perry Charitable Trust, designed by Alan Deare of Area Design in Hamilton East and printed by Print House in Frankton.

Riff Raff was cast in bronze and unveiled in 2004 in Embassy Park. The character is central to the Rocky Horror Show, later The Rocky Horror Picture Show, written by Richard O'Brien. An English immigrant, O'Brien grew up in New Zealand and spent some of his childhood and early working life in Hamilton and working in a barbershop next to the now-demolished Embassy Theatre, now called Embassy Park.

The show, first opened in 1973, went on to be a world-wide cult classic. O'Brien, who has spent most of his life in the United Kingdom, recently gained New Zealand residency and splits his time between London and his house near Katikati.

To access the website and Riff Raff Facebook page log onto riffraffstatue.org and www.facebook.com/riffraff.statue.

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Special thanks to:
hamilton WETA Workshop Arts Waikato UltrafastFibre
Perry Foundation Creative Hamilton Waikato Museum Snapshot Cameras